Small Business Archives - Tiffany Haywood Consultations

Adjust & Adapt Small Business Spotlight: Tianna Dean

I’m chatting with Tianna Dean of Cornerstone Design Co. & Hummingbird Candle Co. about the steps they’ve taken to adjust and adapt as a downtown business during the challenges of social distancing!

Join our chat on Facebook LIVE this Saturday at 10 AM! We can’t wait to close the distance and share how one of our favorite small businesses has pushed forward despite the challenges presented by social distancing.

CANVA 1 Day Intensive: 3 Workshops – 1 Day

Tiffany Haywood

PRESENTING: Our very first 1 Day Intensive Workshops! We are taking our 3 Part CANVA Series and offering it in 1 day!

In our first 1 Day Intensive Training, we are taking all three parts of our popular CANVA Series and bringing them to you in one full day of learning!

Here’s What We’ll Cover:
Learn To Design with CANVA . . .
* How to create effective logos, flyers, and a variety of other
* content to market your business.
* How to navigate the platform, organize your work, utilize
templates

CANVA: Beyond The Basics . . .
* Finding your Brand’s Color Code(s)
* Creating a CANVA Brand Kit: From Colors To Fonts
* Customizing Templates To Fit Your Brand/Business

CANVA: Tricks & Hacks . . .
* Aligning your text
* Combining fonts, styles and colors
* How To use newest CANVA tools

“If I try really hard and fail, it just means that I need to try harder and harder, until eventually, I succeed. And then when I succeed I can attribute my success to trying really hard.” – Melanie Perkins, CANVA Founder & CEO

REGISTRATION WILL INCLUDE A BAG LUNCH FROM RUDE AWAKENING COFFEE SHOP!

TAKE ADVANTAGE OF EARLY BIRD REGISTRATION!

*REGISTRATION REQUIRED*

Business Blogging: Who, What, Why & How

Tiffany Haywood

Businesses are making Blogs a natural extension of their Brand by using it as a way to give the ‘who, what, why and how of their brand . . .

Blogging allows the author whether it be a person or a business to highlight the important moments through words, images, and engagement.

Business blogging offers a company or brand the opportunity to share the who behind the brand, the what of their product, the why of their purpose and the how in getting it from idea to consumer.

This workshop will offer business owners the tools they need to use blogging to help grow both their impact and reach to both their current customers and potential new clients and partners.

Topics Covered will include:
* Why should my business blog
* Who am I writing to
* How to promote and gain readers
* What to blog

*REGISTRATION REQUIRED*

10 Checks For Success In The New Year

Tiffany Haywood The Blog

Maintaining your business’s online presence is just like keeping your house clean. You check off all the surface stuff like posting on Website, Facebook, Instagram and such during the week – but what about the checks for the stuff you may have missed?

Taking a bit of extra time to Here are 10 checks for success to be sure what your client sees leaves the best first and lasting impression.

Brand Love

If you know me at all you know I believe your brand can speak volumes for your company even before a client has their first experience. Your website, design, colors, images – they all give your client a ‘first glance‘ feel to who you are and what your business represents.

The following checks can make that impression one that makes the best impact and sparks not only interest but support and engagement!

Website

Reorganize sites for ease of use

Is your menu easy to navigate?
Place things in the order of interest
Look at your site as a visitor would and arrange things as you would want to find them

Check Social Links

Use a PlugIn like Broken Link Checker to be sure you don’t have any links or your site that need to be replaced or updated.

Update Graphics/Images

Has your look changed new hair, style, glasses, etc? Update your profile images/graphics to reflect the new you – those changes are also a part of your brand.

Update Your About Me / About Us

Update your site’s About section to including growth in both your business and your accomplishments. If you’ve added a new skill, experience or honor to who you are as a business include this. For those of us who are bloggers, we tend to list our personal information as part of our brand be sure things such as ages, marriages time at a position, etc. are current.

Testimonials

There is no better promotion than that of a satisfied customer. Add a Testimonials section to your site and allow.

[bctt tweet=”Check out how I’m making the best first impression with my business in the New Year thanks to these 10 Checks For Success + FREE Printable from @thaywooddotcom !” via=”no”]

Social Media

Make a list of your social media presence (Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.)

Bio Check

Review your bio information for each platform. Is it direct, to the point and enticing? Do you include the most important points? Ex: Who you are, What you do, Why you do it, Where you are, How you’ve achieved goals – awards, honors, etc.

Update Contact Information

Have you changed your location, phone, email? Be sure all this information is correct. There’s no faster way to miss an opportunity than being hard to find!

Check Links

Click on your links to make sure they still work. You never want to lead a potential connection, client or supporter to a dead zone.

Update Graphics/Images

Has your look changed new hair, style, glasses, etc? Update your profile images/graphics to reflect the new you – those changes are also a part of your brand.

Let Me Help!

Not one for deep cleaning? No worries, I can help. Download my Checks For Success chart to help or schedule a First Impressions Critique and I can take a look for you!

DOWNLOAD Checks For Success